1. Formulate measures for the consideration of the sanggunian and provide technical assistance and support to the mayor in providing information and research data required for the delivery of basic services and provision of adequate facilities so that the public becomes aware of the said services and fully avail of the same;
  2. Develop plans and strategies on programs and projects related to public information and implement them upon approval thereof by the mayor;
  3. Provide relevant, adequate and timely information to the LGU and its residents;
  4. Furnish information and data on LGUs to NGAs, as the case may be required by law or ordinance, including those on NGOs;
  5. Maintain effective liaison with various sectors of the community on matters and issues that affect the livelihood and the quality of life of the inhabitants and encourage support for programs of the local and national government;
  6. Be in the frontline in providing information during and in the aftermath of manmade and natural calamities and disasters, with special attention to the victims thereof, to help minimize injuries and casualties during and after the emergency, and to accelerate relief and rehabilitation;
  7. Recommend to the sanggunian and advise the mayor , on all other matters relative to public information and research data as it relates to the total socio economic development of the LGU.